Wayfinding for a wild world.

When what used to work no longer does, more effort doesn't help. This is a time to pause, reflect and find the new rhythm again. Your team bought AI. I make it part of how the business runs.

Bring Claude to your team → Try one free

01 — Offerings

Expertise and AI, built into how your business runs.

Pick by who needs it: your whole team, or one function that has to move its numbers.

Claude adoption · your team

Your team, using Claude with confidence.

Built from how your team works today, not a generic course. Remote, in English or Spanish.

Set the foundation
An account review and a short team survey: what people use AI for, and where it gets stuck.
Build skills and workflows
Two hands-on workshops on the survey’s real cases. What works becomes shared team tools.
See what holds, then evolve
Six weeks later: what stayed in use, what dropped, what to adjust next.

You get

Recommendations for your Claude setupNeed the setup done for you? That’s available too.
Your team’s usage map
Shared skills and workflows, installed in your account
A review at week six

Good for

You bought the licences. Most of the team still opens Claude like a search box.

Price

US$6,000 · paid upfront

Bring Claude to your team →

Team performance with AINew

The decisions your team makes every week, with AI built in.

For growth, marketing, finance and retail teams. Built from how the team works today, and measured on the numbers it already reports.

Map the weekly decisions
What the team decides every week, with which data, and where the time goes before anyone decides.
Build AI into them
AI skills and workflows that do the reading and the first draft. The team keeps the judgment.
Read the numbers
The numbers the team already reports, before and after, with a control group where one is possible.

You get

A map of the team’s weekly decisions and the data behind them
AI skills and workflows built into those decisions, in your tools
A before-and-after read on the team’s own numbers

Good for

A team that has AI and still runs its week on spreadsheets, in growth, marketing, finance or retail. First run: a regional finance team at a tech company.

Price

Scoped on a first call · paid upfront

Talk about your team →

Inside the adoption work

Three worlds collide in that room: how the work gets done, how each person’s role has to change, and how they actually feel about it. In the rooms I’ve worked in, there’s language for the first two and rarely for the third, so it gets managed around instead of said.

That is the shape of the problem, with AI Reflection at the centre where the three overlap. The instrument behind it is a different picture — five conversations down, three questions across — and it is on the framework page.

01

Everyone has been experimenting alone

What people are already doing with it, and have not mentioned

How much of it the room is doing twice, in private, without knowing.

02

A rollout handed down from above

The tool, the training, and what nobody said in the town hall

Whether the resistance is about the tool, or about what it means for the role.

03

Material that cannot leave the building

Client, regulated or confidential work, and where it has already met a chatbot

What is already happening with it, said out loud, once.

02 — Scouts

Three you can use today.

Free, and finished. Each one takes a single problem, so you're never handed a general-purpose tool and asked to work out the rest yourself. They need a paid Claude plan — Pro, Max or Team.

new-rhythm Stuck, lost, or not sure what you want next.Your whole life Download → sniffer You don't yet know if any of this is worth it.One folder Download → find-streams Your longest chat is doing seven jobs at once.One conversation Download →

Free to download and run on your own files, unmodified, with credit (CC BY-NC-ND). Using one inside a company needs a licence — write to me. New to this? What a skill is, in plain words →

New tools land in my newsletter, Creatism, first, usually with the argument that produced them. Subscribe free →

03 — Who

I am my own first customer.

Everything I install, I built for myself first and still run daily. That is the only claim I'd rather make than a case study.

Diego Bonifacino

Now: Embedded in a US$25M public-sector modernization program. Current work, not a reference.
Before: Business and digital transformation across the EU, Asia and Latin America.
Trained: Executive Master in Change, INSEAD. The AI Reflection Framework came out of that research.
Method: Human-in-the-Lead. The structure has to be yours, or you've rented someone else's judgement.

04 — The thinking

The practice, written down as it happens.

Creatism is where the argument goes before it becomes a tool. Subscribe if you want the thinking; hire me if you want the artifact.

CreatismEssays · Substack Human-in-the-LeadWhite paper The AI Reflection FrameworkFor leadership teams The New RhythmBook Entre Pasos y LatidosBook La Buena PreguntaEn español