The New Rhythm

San José, Costa Rica  ·  09°56′N 84°05′W

Wayfinding for a wild world.

When what used to work stops working, more effort makes it worse. This is a time to pause, reflect and find the new rhythm again. I surface how your operation is running, then create the space to redesign it and build tools to help your team run it well.

01 — Work with me

Two ways in. Both end with something written down that you keep.

One way in starts with your operation. The other starts with what your leadership team has not said out loud.

Scout

One operation, diagnosed from the outside in.

Point me at whatever evidence exists — a messy quarter, a stuck function, a shared drive. I come back with observations first: how the work actually flows, boundaries, gaps and the questions nobody has said out loud.

You get
The one thing most worth your attention, a map of how the work actually flows, the gaps written as questions, and 90 minutes on all of it.
Good for
You can't see your own operation from inside it.
Price
US$3,500 · paid upfront
Book a Scout  →
Reflection

The conversation your team keeps postponing.

A facilitated day with your leadership team through the AI Reflection Framework. The room's own words go on the wall as a five-by-three grid. The splits show up as plainly as the agreements. So does the heat. Six weeks later I come back for a second day.

You get
Two workshops, debriefed. A written debrief, a readiness map the room builds itself, and the letter the room writes to itself at the close.
Good for
Your team has opinions about AI that nobody has said in the room.
Price
US$9,500 · paid upfront
Enquire about a Reflection  →

Inside the Scout

I take whatever evidence already exists, then run protocols from the library across it, looking for leverage points: the few places where a small change would move a number.

What already existsProprietary scoutsLeverage pointsmargins & P&Lcustomer-funnelswhat changed with customerscomplex project mappinginfluence mappingthe few worth acting on

Scouts are versatile and can apply to a variety of situations. Here are three.

01

A P&L that stopped making sense

Invoice or order lines with a cost per unit, by product, customer and channel

Where the value sits, and where it leaks out between list price and the money that lands.

02

A distributor with thousands of SKUs

Sales lines, SKU costs, rebates, inventory

Which customers and which products are still profitable once the cost to serve them is counted.

03

An online retailer

Sales channels, ad spend, leads

Which products and channels carry their own cost, and where the leads stop turning into orders.

Inside the Reflection

Three worlds collide in that room: how the work gets done, how each person’s role has to change, and how they actually feel about it. Most rooms have language for the first two and none for the third, so it gets managed around instead of said. The day is built to give the room that language, in its own words.

AIRHow workgets doneHow your roleevolvesHow you feel

That is the shape of the problem, with AI Reflection at the centre where the three overlap. The instrument the room fills in is a different picture — five conversations down, three questions across — and it is on the framework page.

01

Everyone has been experimenting alone

What people are already doing with it, and have not mentioned

How much of it the room is doing twice, in private, without knowing.

02

A rollout handed down from above

The tool, the training, and what nobody said in the town hall

Whether the resistance is about the tool, or about what it means for the role.

03

Material that cannot leave the building

Client, regulated or confidential work, and where it has already met a chatbot

What is already happening with it, said out loud, once.

02 — Scouts

Three you can use today.

Free, and finished. Each one takes a single problem, so you're never handed a general-purpose tool and asked to work out the rest yourself. They need a paid Claude plan — Pro, Max or Team.

Free to download and run on your own files, unmodified, with credit (CC BY-NC-ND). Using one inside a company needs a licence — write to me. New to this? What a skill is, in plain words →

New tools land in my newsletter, Creatism, first, usually with the argument that produced them. Subscribe free →

03 — Who

I am my own first customer.

Everything I install, I built for myself first and still run daily. That is the only claim I'd rather make than a case study.

Diego Bonifacino
Now
Embedded in a US$25M public-sector modernization program. Current work, not a reference.
Before
Business and digital transformation across the EU, Asia and Latin America.
Trained
Executive Master in Change, INSEAD. The AI Reflection Framework came out of that research.
Method
Human-in-the-Lead. The structure has to be yours, or you've rented someone else's judgement.

04 — The thinking

The practice, written down as it happens.

Creatism is where the argument goes before it becomes a tool. Subscribe if you want the thinking; hire me if you want the artifact.